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MultiCRM.

Central Management and Automation Platform for Advertising Agencies

Year
2026
Role
Planning & Architecture: Yarin Frankel - CEO & Founder of Multinet UI/UX Design & Development: Sagi Stiki
Stack
Next.js
React
TypeScript
n8n
MultiCRM Dashboard Overview
Simulated UI screen for presentation purposes only
Scope
25+
CRM Screens
Timeline
3
Months of Dev
Scale
500+
Active Client Portfolios
Automation
20+
n8n Active Workflows
01

Overview

Central Management and Automation Platform for Advertising Agencies

Designed and engineered a custom internal administration platform based on product architecture and planning by Yarin Frankel. I developed granular role based access boundaries, dynamic client pipelines, automated billing ledgers, and organic search ranking monitors while orchestrating over twenty automated background workflows.

02

TheChallenge

Multinet Advertising Agency sought to unify its fragmented operational landscape, moving away from disjointed spreadsheets and siloed legacy tools. The core challenge was consolidating diverse workflows under a single high security dashboard, encompassing real time campaign financial analysis, detailed service provider timesheets, client management, and automated lead routing under strict data governance.

MultiCRM SEO Analytics Overview
Simulated UI screen for presentation purposes only
03

TheSolution

  • Unified Workspace
    Central administration dashboard replacing manual sheets with automated balance calculations, financial ledgers, and work logs.
  • Organic Search Intelligence
    Background auditing engines displaying technical crawling health and monitoring keywords directly in the dashboard.
  • Orchestration Engine
    Automated lead capture workflows and alert triggers delivering real time notifications to instant messages and email.
  • Granular Data Governance
    Role based access structures ensuring external contractors, account managers, and clients view only data matching their clearance.
03a

OrganicIntelligence

Automated Rank Tracking & Crawl Audit

The platform integrates custom tracking modules to follow organic keyword rankings and visibility inside search engine AI summaries. I developed background web crawlers that scan client sites, identify critical technical issues and indexing barriers, and cluster them by severity directly inside the dashboard.

SEO Crawling Technical Error Summary
SEO Keyword tracking inside Google AI search result

Central Lead Pipelines & Consolidated CRM

The interface centralizes the agency operations within a unified workspace routing incoming leads to specific managers, tracking service provider hours, and displaying full client sheets with communication history and financial balances. This replaced scattered manual boards and spreadsheets entirely.

Leads Pipeline Board screenshot* Lead names and specific details are simulated to preserve confidentiality.
03b

CRMPipeline

03c

AutomationLayer

Orchestration & Interactive Message Assistant

The platform runs dozens of automated workflows that handle lead routing, verification, and instant notifications to emails and mobile devices. A key piece of the architecture is an interactive message assistant connected directly to the database. Service providers can submit work hours and query project details directly in the chat, while administrators access financial reports and management tools within the same conversation.

n8n workflow logic for lead ingestion
n8n workflow logic for provider hours reporting WhatsApp bot
05 / Outcome
A complete digital craft designed and coded to deliver an outstanding, responsive user experience.
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